Rebranding Wedgwood.




We created a new line, language and brand world for the 261-year-old British ceramics company.

Welcome to Wedgwood - the home of curious, creative and imaginative people. A place fuelled by creativity, self-expression, humour and lots of tea.




The rebrand was featured on It's Nice That and the rest of the campaign - across digital, social and print - will roll out over 2020 and beyond.




Shot by the fashion and lifestyle photographer Jeremy Liebman, we took an editorially-led creative approach, putting traditional items in new contexts to reframe Wedgwood’s products.












The new look is designed to inspire experimentation, creativity and a more adventurous approach to mixing classic and contemporary.




       





       

       



Welcome to ‘Code Mixing’ – the art of cherry picking your favourite designs from different collections and marrying them together in a mix-and-match creation that’s all your own. 






Alex Eagle, Campbell-Rey, and Rachel Chudley: three emerging tastemakers from the design and interiors world lead the campaign narrative.


     

   




The brand’s website and social media pages were transformed to incorporate their new vision.