We created a new line, language and brand world for the 261-year-old British ceramics company.
Welcome to Wedgwood - the home of curious, creative and imaginative people. A place fuelled by creativity, self-expression, humour and lots of tea.
The rebrand was featured on
It's Nice That
and the rest of the campaign - across digital, social and print - will roll out over 2020 and beyond.
Shot by the fashion and lifestyle photographer Jeremy Liebman, we took an editorially-led creative approach, putting traditional items in new contexts to reframe Wedgwood’s products.
The new look is designed to inspire experimentation, creativity and a more adventurous approach to mixing classic and contemporary.
Welcome to ‘Code Mixing’ – the art of cherry picking your favourite designs from different collections and marrying them together in a mix-and-match creation that’s all your own.
Alex Eagle, Campbell-Rey, and Rachel Chudley: three emerging tastemakers from the design and interiors world lead the campaign narrative.
The brand’s website and
pages were transformed to incorporate their new vision.