To promote a TV series about how much waste is needlessly sent to landfill, we built 40ft high letters out of dumped rubbish.
Photography of the installation became the titles of the show, as well as a poster that carried the message that each ad would later be recycled into 350 bags, rather than ending up in landfill.
We also made some special build sites that contained actual rubbish.
A scent impregnated mailer that once unfolded, reeks of the foul scent of l'eau de dump. The text reads: Britain throws away millions of tonnes of rubbish every year. Only half is recycled. We think this stinks.