We opened an art gallery in Viborg, Denmark.
The acclaimed local artist
asked us to help highlight his city's cultural credentials and draw tourists from other parts of Denmark.
So we suggested bringing new life to the old Municipal building that now houses an ever expanding permanent collection of original artworks.
Providing creative direction for the whole project, we pitched to the European Region of Culture to unlock EU funding, then put on an exhibition to launch the space.
We chose artists with a strong online presence and asked them to make a piece of original Viborg-related art they would donate to the gallery.
We set up
pages, shared a press release with relevant media like
and designed some print that we put in the local press.
Building wraps placed around the city helped us pique interest in the show.
Then we covered shop windows with vinyl artwork installations before cutting into them so they interacted with the high street stores.
The opening drew attendance from international artists, collectors, dealers and gallerists, and - if you ever find yourself in Viborg - the gallery remains open.